![]() The major targets of the restaurant are the travellers, tourists on leisure, and corporate business associates. McDonald restaurants have varying prices in different regions in regard to the public events or ceremonies. On the other hand, McDonald restaurant uses focused cost leadership strategy to create competitive advantage over the Subway restaurants. The strategy creates a new perspective in making profits over little alterations of the food menu without decreasing the prices. ![]() The differentiation strategy gives a competitive advantage over the McDonald’s because it firmly targets customers in all places focusing on the religion and cultural background (Ketchen & Short, 2011). A Subway restaurant in India does not serve beef products due to the regional cultural practices. For example, a newly opened Subway in the suburb of Cleveland, Ohio had no pork products in the menu due to the high number of Muslims in the region.
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